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Notes on AI that actually ships

Practical writing on AI adoption, corporate training, custom builds and getting named by AI search. Written by the people who deliver the projects.

/ 01 · 4 min read

AEO and GEO: How to Get Cited in ChatGPT, Perplexity, and Gemini Answers

Short answer: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are how you get your company named and cited inside AI answers—not how you buy ads inside Ch…

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/ 02 · 3 min read

How to Start AI Adoption in Your Company—Without Chaos

Short answer: Don’t start by buying “the smartest bot.” Start with one working group and one simple process where impact shows up in weeks. Diagnose where people burn time, where e…

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/ 03 · 3 min read

Corporate AI Training: One Standard for How Your Team Uses AI

Short answer: Corporate AI training is not “everyone touches ChatGPT once.” It’s building a shared operating standard—safe scenarios, tools, output quality, and data rules—so perfo…

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/ 04 · 3 min read

AI Consulting vs Custom Build—How to Choose the Right Format

Short answer: Choose consulting when you still need clarity on what to automate first, what impact to expect, and which stack fits. Choose a custom build when the job is defined, a…

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/ 05 · 3 min read

AI Agents for Business: What They Are and Where They Pay Off

Short answer: An AI agent is not “another chat window.” It’s a system that takes a goal, uses tools (CRM, email, knowledge base, browser, APIs), remembers context, and drives work …

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/ 06 · 3 min read

How to Choose an AI Implementation Partner—A Checklist for Founders and COOs

Short answer: Don’t pick a vendor for the flashiest ChatGPT demo. Pick the partner that can frame a process, measure impact, handle security, and get a solution into daily work. A …

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